saul bass airline logos
After the Dennison merger the logo was created to represent the three key segments of. A look back at United Airlines mid-2000s brand including the Saul Bass Tulip logo ExPlus Ted and United ps.
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In the words of one of our designers Saul Bass redesigned what it meant to be a graphic designer.
. Saul Bass famed jetstream logo for Continental Airlines 1968 This particular logo was ultimately replaced in 1991 but as with all of Bass creations the distinctive look of the original will live on in graphic design history. Ironically Bass also designed what was known as the jetstream logo of Continental Airlines back in 1968 which in the early 1990s was also replaced by the abstract globe logo developed by Lippincott. Overall the airline paid about US500000 for using the logo on an ongoing basis.
Bass designed some of the most iconic corporate logos in North America including the Geffen Records logo in 1980 the Hanna-Barbera swirling star logo in 1979 the sixth and final version of the Bell System logo in 1969 as well as ATT Corporation s first globe logo in 1983 after the breakup of the Bell System. Continental airlines paid us about a half million. He enjoyed four decades of successful career in his lifetime winning Academy Award for his exquisite graphic designing.
His legacy still influences the design of the opening sequences of movies and logos all across the world. A pleasingly balanced emblem formed from four beautifully simple graphic shapes that curl around each other at the base his 1974 tulip for United Airlines is instantly recognisable and replaced a whole string of different crest-based logo designs from the previous three. SIMILAR LOGOS Continental Airlines Saul Bass Associates Eastern Airlines Lippincott Margulies United Airlines Saul Bass Associates Growth Fund of America Carl Seltzer James Marrin Chris Stapleton Aaron James Draplin A Forget Inc Pierre Fleury Fairmont Foods.
My biggest sale using this approach was the Rockwell International logo and subsequent branding which paid the Bass firm more than 2 million in fees over two years. In 1967 Continental introduced a new logo created by Saul Bass. His process has a lot offer to designers and marketers seeking to create dynamic logos but it can also bring.
Think of ATTs and United Airlines logos. Logos for Quaker Oats United Minolta the Girl Scouts of America Dixie cups Frontier Airlines United Way General Foods ATT and Geffen Records were all rendered by BassAnd many of the. The Avery logo was created around 1990 by Saul Bass an Academy Award winning film maker.
The cost of a Saul Bass logo. Saul Bass designed all of that. Saul Bass created many great logos for clients such as ATT Minolta Warner Bros Girl Scouts of America Kleenex Continental Airlines circa 1968 United Way United Airlines and Rockwell International to name just a few.
Bass was known as a designer of film posters and opening title credit sequences for films including Vertigo and The Seven Year Itch and he would later go on to design corporate identities for companies including Bell Telephone Quaker Oats and the Girl Scouts as well as the United Airlines tulip logo. Saul Bass is widely regarded as one of the greatest graphic designers in the history of art. The Continental Airlines Jetstream Logo.
Advertising brand identity logo. With its inherent inaccuracies I never particularly cared for the abstract globe logo of Continental Airlines. Ironically Bass also designed what was known as the jetstream logo of Continental Airlines back in 1968 which in the early 1990s was also replaced by the abstract globe logo developed by Lippincott.
In addition to his work for Hollywood Saul Bass has created the corporate image of numerous companies including United Airlines ATT Minolta Esso BP and Continental Airlines for which he also designed the company logos. See more ideas about saul bass logos saul bass bass logo. Between 1991 and 1996 Saul Bass also designed the posters for the Oscar Awards ceremony.
The most recent death of a Saul Bass logo has been the famous United tulip which was used by the company for 37 years until the merger with Continental in 2010. Saul Bass 1959 - Lawrys Foods 1963 - Alcoa 1964 - Fuller Paints 1966 - Security Pacific Bank 1967 - Continental Airlines 1969 - Bell Telephone Company 1969 - Dixie 1971 - Quaker 1972 - Warner Communications 1972 - United Way 1973 - Ajinomoto 1974 - United Airlines 1975 - Avery International 1978 - Frontier Airlines 1978 - Minolta 1978 - Girl Scouts of America 1978 -. He was a graphic designer best known for his motion picture title sequences.
He was also an accomplished filmmaker he made the 1968 Oscar-winning animated short film Why Man Creates and probably the most impressive and original of title designers ever to work in HollywoodHe worked with some of the most prominent filmmakers including Alfred Hitchcock. Think of the opening sequences of Psycho and Vertigo. This caused quite a controversy in the design world because 1 you dont mess with a Saul Bass logo 2 you dont replace a Saul Bass logo with a generic clipart-like version thats much worse than the original.
March 28 2017. When a luminary designer like Saul Bass is behind a logo it pays to hold on to that heritage. He was a pioneer of the modern title sequence designing.
Saul Bass created many great logos for clients such as ATT Minolta Warner Bros Girl Scouts of America Kleenex Continental Airlines circa 1968 United Way United Airlines and Rockwell International to name just a few. Saul Bass 1959 - Lawrys Foods 1963 - Alcoa 1964 - Fuller Paints 1966 - Security Pacific Bank 1967 - Continental Airlines 1969 - Bell Telephone. United Airlines Goes Saul Bass.
Lawrys original design by Saul Bass in 1959 3D version unknown Alcoa original design by Saul Bass in 1963 tweaked in 1999 Celanese original design by Saul Bass in 1965 changed in 200x Quaker original design by Saul Bass in 1971 changed in 2010 by Wallace Church Minolta original design by Saul Bass in 1978 changed in 2003. A patriotic red white and blue the two overlapping letter Us resembled a tulip. Dr Bill Haig.
Saul Bass rainbow livery was the first and featured a white fuselage with red orange and blue stripes along the cheatline. Despite a slight change in 1988 that moved the stripes further down so the United font could be enlarged the logo remained the same. He largely designed motion picture title sequences corporate logos and movie posters.
For Continental Bass designed a dynamic red oval that became known as. Perhaps even more beloved was the creation for United Airlines. This was introduced in 1974 and lasted through to the merger with Continental Airlines.
Feb 12 2016 - Explore Jake Corletts board SAUL BASS LOGOS on Pinterest. The new look was the result of 14 months of research and design by Lippincott Marguiles in New York. Saul Bass was a prominent American graphic designer of the twentieth-century.
The Continental Airlines Jetstream Logo. On 12th February 1991 Continental unveiled a new logo and livery. The logo shows a part of a globe with highlighted longitudes and latitudes.
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